Although RUN DMC plans to take their life story to the big screen with the movie Tougher Than Leather, that’s not stopping Rev Run & DMC from teaming up with Tom Cruise’s film producing partner Paula Wagner to bring their story to Broadway of all places. Variety reports today that RUN DMC and Wagner are forming a partnership to develop a new original musical based on the lives of RUN DMC.

Paula says, “I feel their story lends itself perfectly to the stage. This project has been a passion of mine for some time and I couldn’t be more thrilled to be working with them.”

Jam Master Jay’s death would also be part of the play. A Broadway stage play about a rap group and murdered member could be risky considering the demographic makeup of who attend, but Wagner has the ability to push this into the mainstream if done correctly.

Rev Run and his wife Justine have been getting a pretty hefty paycheck for their MTV reality show “Run’s House” for the past couple of years. Now it’s looking like they are taking further advantage of their popularity as a “down to earth” family as the couple have released a book called “Take Back Your Family: How to Raise Respectful and Loving Kids in a Dysfunctional World.” Whew! That was a long title.

The book is currently available at Amazon and has actually been getting some pretty strong reviews. Take a look at a couple of them here:

“Reverend Run and Justine take a stand for some radically counter-culturally ideas that happen to be correct.”
- New York Post

“No matter what your family looks like, no matter how well your kids behave, this is…a book you’ll take out often.”
-The Philadelphia Tribune

“Written with charm, humor and candor, this inspirational read is sure to become the ideal resource for the 21st century family!”
-Black Beat

“In the category of family care books, this is a breath of fresh air.”
-Sunday Citizen (Georgia)

“[The] messages are powerful and offer a raw honesty lacking in most of today’s family guidance books.”
-Publishers Weekly

2 Turntables and a Microphone is a documentary surrounding the murder of Run-Dmc’s DJ, Jam Master Jay. After 7 years there has still been no arrest. The film features commentary from 50 Cent, Russell Simmons, Rev Run, Common, Ice T and others as they share their memories of the DJ and on the moment they recieved the shocking news of his death.¬† No release date on the film as of yet but it will be coming soon.

Props: RapRadar via Bossip

DMC x Adidas. Adidas filmed this performance/ad of DMC and Japanese beatboxer Afra during their “house party” ad shoots. Check this pretty nice rendition of “My Adidas.” Via: Hypebeast

Hard to believe it’s MTV’s “Run’s House” is already at Season 6. Premiere episode is on June 15th, 10pm. Props to Upscale Swagger for the heads up.

DMC x DMC World. DMC of Run DMC fame has been busy getting his entrepreneurship on. Last week DMC announced he is producing a “PG” rated, family friendly rap competition reality show called “The Kings of Rap.” And now he introduces his first online project called DMC world which is basically like a 3-D version of Second Life but with a hip-hop edge to it.

So yes, you can hit the VIP room, spit game in a battle and even find your way to a private room where I’m sure a virtual Superhead is probably waiting. Peep the video for a preview…of the DMC world, not of virtual Superhead. Via: TheRapUp

DMC x The Kings of Rap. Darryl “DMC” McDaniels of Run DMC fame will host and produce the reality rap show “The Kings of Rap” which is currently in production. The twist to this reality contest show is that contestants must create music and write lyrics safe enough for a kid to listen to. No songs are allowed to glorify violence, degrade women or use profanity. DMC states:

“There are so many talented kids out there who don’t get heard or don’t get signed because they’re not controversial enough, or they’re too positive. That amazes me. The spirit of hip hop was always about changing the world or yourself, not with a gun or with denigrating or offensive words, but by being effective with your mind. This is a time when everyone is talking about change, and we as a country have the opportunity to make a difference.”

According to Billboard, the show will begin filming in New York and then the producers will shop it around to the various TV networks. It’s good to see DMC trying something new and positive. But it’s also true that controversy is what sells. I mean did you SEE that “Bachelor” finale? Yea me neither.

It was only a matter of time. First Biggie, then Aaliyah and now Run DMC is the next in line to get a major motion picture biopic. It was just announced that Notorious writer Cheo Hodari Coker has been tapped to write the screenplay to Bill Adler’s book “Tougher Than Leather: The Rise of Run-DMC — The Authorized Biography.” Adler was Run DMC’s former publicist.

Similar to Notorious, which was actually also written from the adaptation of a book the Coker wrote about Biggie, Tougher Than Leather (not the official movie title) will explore the rags to riches story of Joseph “Run” Simmons, Darryl “DMC” McDaniels and Jason “Jam Master Jay” Mizel and how they ushered hip-hop into mainstream popular culture.

Movie will be produced by Dallas Jackson who is currently working on the remake of The Last Dragon with The RZA and Samuel L. Jackson. You know WoooHa will be following this one very closely and we will have updates on casting, release date, etc. You know we got the hip-hop movie angle covered!

What actors would you like to see cast as Run DMC?

The true hip-hop fans from back in the day remember when Run DMC ruled the airwaves in December ‘87 with their Christmas song “Christmas in Hollis” which paid tribute to Hollis Hills in Queens, NY. Fast forward, twenty-one years and the song is back. Well kinda Continue Reading…

You knew it was bound to happen. Rev Run’s two girls Angela and Vanessa, have been doing their thing on MTV’s “Run’s House” for the past couple of years and now they are on their own with a new show. MTV will be premiering “Daddy’s Girls” on Jan. 5th at 10:30pm ET/PT which follows Angela and Vanessa as they move to Los Angeles to expand their Pastry shoe line.

If you are an avid MTV viewer (I’m not, I’m just pointing it out) then you will notice the apartment complex that they are living in looks eerily familiar. That’s because it is the same one that was used on “The Hills.” Just sayin. Props to HipHopCrunch for the heads up.

In honor of its 60th anniversary, long-time hip-hop supporters Adidas will be launching their first ever U.S. TV advertising campaign and have employed Young Jeezy, Method Man, DMC, Missy Elliott and even Russell Simmons to star in them. The ads will begin airing this week and also feature celebs such as Kevin Garnett and David Beckham mixed with the hip-hop stars. It’s nice to see Adidas stay close to their hip-hop ties after so many years since they teamed with Run D.M.C. back in the early 80’s.

The campaign will run a series of 30 and 60 second spots all focused around meeting together for a big pool party. My favorite is this K.G. vs. Jeezy spot. Check all the ads out here and remember to keep coming back to WoooHa, Inc. for all the latest hip-hop marketing and business info you can handle.

The Invitation – Jeezy, Missy Elliott, Russell Simmons, DMC

The Game – Young Jeezy vs. Kevin Garnett

The House Party

Wii has been going grassroots with their ad campaign for the new Wii Music where you can do everything from play the xylaphone to beatbox with the controllers. First Cee-Lo gave us a beat boxing demonstration with Wii Music and now Rev Run and his sons are featured in this online viral video playing Wii Music together while Rev beat boxes along.