Swizz Beatz and Reebok released “Reethym of Lite” video featuring the new Classics Lite collection of footwear from Reebok the commercial also features music from Swizz “International Party”.

Check out the teaser to Reebok and Swizz Beatz Reethym of Lite campaign and the International Party music video. Featuring Reebok’s Classic Lite collection — the lightest weight footwear in Reebok history — dancers pulse to the rhythm of a prismatic, laser light show orchestrated by Swizz. The TV spot is said to debut by the end of July.

Swizz Beatz covers Paper magazine and gives details on his upcoming album Haute Living.

Haute Living is a star-studded affair. Though he still records with many members of the Ruff Ryders camp (Eve is the featured MC on Haute Living’s first single “Coolin’ (Everyday)”), Swizz’s lineup of guests
is extremely impressive: There’s Bono and Lenny Kravitz to show Swizz’s rock bona fides;
John Legend for some melodic texture; and when it came to MCs only the cream of the crop were allowed on, including Jay-Z, Kanye West and Lil’ Wayne. “I thought that it was time people know who my friends are and who I’m affiliated with,” Swizz says.

Swizz Beatz does a viral for Reebok’s Kamikaze III which will be released on June 10th.

Swizzy releases these limited edition Kamikazes as part of his partnership with Reebok. According to HypeBeast, the sneakers are limited to 84 pairs and feature Swizz Beatz’s official signature…so probably not smart to wear these in the rain. Only seven retailers in the US will be carrying the sneaker when it drops this Friday, including: Footaction at Greenspoint Mall (Houston), Sportsland (Chicago), Underground Station (Atlanta), Sneakervilla (Philadelphia), Sportie LA (Los Angeles), Jimmy Jazz (Brooklyn) and Dr. Jays (NYC).

Swizz Beatz recreates the New York Knicks anthem and here is the viral with Carmelo Anothony and Amar’e Stoudemire. Hopefully the remix will amp the players to advance in the playoffs.

Swizz Beatz will recreate the New York Knicks “Go New York” theme song and will be filming a music video which will run on the MSG Network during the team’s playoff run. Hopefully the song can motivated the crowd and players as they face the Boston Celtics in the first round of the 2010-2011 playoffs.