Chris redeems himself to some point with this video. Hate to compliment the guy but this is pretty creative. Optimus Prime would be proud.

Swizz Beatz always has had pretty high standard taste. From his Ferrari collection to his growing art collection. And at the same time he has been developing his own skills as an artist as well.¬† Swizz shows off his latest piece, a tribute to MJ called “Remember the Time.”

Swizz Beatz x Hennessy Black. Swizz Beatz and Hennessy have teamed up as the producer/rapper will help launch the limited Hennessy Black label to the marketplace. The key to the promotion is Swizz’s single “When I Step In The Club” which prominently promotes Hennessy Black and is directed by Hype Williams.

Part of the promotions include integrated on and offline marketing efforts. According to an official statement:

“Last week, professional dancers surprised club goers in four major markets when they performed an original “UP/DOWN” dance routine to the new Swizz Beatz song. Following the dance, consumers were handed an all-black business card that directed them to the Hennessy Black website, where they could check out the new Swizz Beatz video and original song, drink recipes and in the coming weeks, videos of consumers creating their own “Up/Down” dance.”

“These clips will also be posted to the Hennessy Black YouTube channel, where consumers will be able to vote for their favorites from each city. The most popular dancers will be flown to LA, where Hype Williams will film them and cut them into a new version of the video.”

Check out the official Hennessy Black website for more details. The Godfather of Hip-hop Marketing: ProHipHop

Swizz Beatz has been known for his extravegant style, love for flashy cars and of course his multi-platinum produced hits. The NY Post has this great video though that highlights Swizz’s other passion…art. And we are talking high-priced, high-society art here. But he also paints his own stuff too. Check out the video. This gives me some new found appreciation for the guy. (Source)

Swizz Beatz has taken part in a educational PSA marketing campaign for Street Science, a school supply maker with an urban focus. As part of the Street Science ad campaign timed for “back-to-school,” urban celebs from Swizz Beatz, Yung Berg and DJ Enuff have taken part in PSAs and print ads in urban magazines.

“Our goal was to try to get personalities and artists who are in the target range of our target consumer,” said Joseph Anthony, fonder of Street Science. “We didn’t want anyone who had achieved goals that were seemingly unattainable. We wanted to pick people with careers that are accomplishable.” Check out the Swizz Beatz and Yung Berg PSAs here: