Swizzy and Reebok amp up the marketing efforts for their sneaker collaboration with this viral vid. Video features music from his upcoming album Haute Living.

Here is a first look a the gray colorway of the Reebok x Swizz Beatz sneaker collaboration. Right now there is a contest running to name these kicks hosted by Swizzy himself. Check the site for more details.

Here’s part 3 of Aston Martin’s Rapide viral vid featuring Swizzy who helped design the car.

Swizz Beatz assists Aston Martin with the design and digital marketing campaign for the Rapide model.  Aston Martin will release this movie series designed to showcase the four-door vehicle utilizing Facebook, Twitter, and YouTube to reach the company’s fan and customer base.  Similar to Lexus and Ryan Leslie‘s web series, automakers are now using social media for thier branding efforts.

Swizz Beatz discusses investing in art and the pieces in his personal collection from Jean-Michel Basquiat to Keith Haring.

Here is a close up of Swizz Beatz new Reebok shoe that shows off the black and yellow colorway. I like to call it the Wu-Tang shoe. Still no word on exact release date but it definitely is slated for 2011. Via: HS

That’s right. NYU has enlisted Swizzy as a resident Production Professor at New York University’s Clive Davis School of Music. Fox Business sits down with the Super Producer to discuss his teaching endeavor as well as other business and charitable deals in the works. Via: HighbridNation

Swizz Beatz discuss his partnership with Reebok, earlier this month he twitpic the pair of sneakers on Twitter and the reaction from it cause the sneaker company to release 70,000 pairs to match the demand for it. The company has also used artist such as Jay-Z, 50 cent, T.I, and Nelly in the past to help promote the brand.