Talib gets his inspiration from his new music video “Cold Rain” from Denzel Washington and the Hughes Brothers’ flick Book Of Eli. It’s a visual trip. Check it out.

If only “History” was off a Black Star reunion album. But at least this is close enough as Talib makes a featured appearance on Mos Def’s single. Check the video after the jump.

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That didn’t take long. Remember all those mysterious “What is G?” ads that ran back in January of this year featuring everyone from Lil Wayne to the Jabawockeez? The concept was to use the “What is G?” campaign to extend Gatorade’s brand to lifestyle including urban lifestyle and not just athletes.

The urban lifestyle campaign included promotions highlighting the Jabawockeez with Kevin Garnett, Murs in a series of short music videos, The Neptunes/ NERD Chad Hugo with an exclusive What is G song and a sponsorship of Talib Kweli’s “Blockhedz” cartoon. So how did the “What is G?” campaign turn out?

Sales and market share both fell in the first half, when the “What Is G?” marketing campaign was in full effect. In the first half of 2009, volume dropped 18%, according to Beverage Digest, while market share dropped four points to 75%. So yea…not good. Not good at all.

Although Gatorade spent millions in rebranding their famed drink, all it did was alienate the existing Gatorade consumer who was loyal to the brand and confuse the hell out of the target demo they were trying to capture. Gatorade learned their lesson and plans to drop the “What is G?” campaign and focus on what they are good at….connecting with athletes as a sports drink and not a lifestyle drink.

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Black Star (Talib Kweli and Mos Def) are coming back for a couple of shows this summer and to commemorate their return, Rockwell and Black Star have designed these exclusive t-shirts available at Karmaloop. Get em now while they are still in stock. Via: Hypebeast

Talib Kweli continues his work on Gatorade’s animated show BLOKHEDZ where he has the voice role of the main character YoungBlak who uses the power of hip-hop to fight evil. Check out the entire brand new second episode called “Paid in Full” here:

Talib Kweli x Blokhedz. With the help of Gatorade’s Mission G online grassroots campaign, the graphic novel turned animated hip-hop cartoon “Blokhedz” is now getting some major exposure. Gatorade will be pushing a new episode of “Blokhedz” every month on their official site with Talib Kweli as the voice of the main character YoungBlak who uses the power of hip-hop to fight evil. Nice to see Talib doing something like this. Check out the premiere episode here called “Thinking of a Master Plan.” I’m diggin what I’m seeing so far.