Will.i.am x Date Night. Common might be the token rapper/actor in Date Night, the #1 movie of this past weekend but BEP’s will.i.am gets a nice cameo in there as well. Take a look as Steve Carrel and Tina Fey get star struck.

Will.I.Am x Gillette. Will.I.Am of the Black Eye Peas is featured in the Gillette Uncut campaign that includes a series of short digital documentary films. The series “shows a side of artists that’s rarely, if ever, seen – going backstage to show how they prepare, including styling and grooming, and the moments of doubt they experience before taking the stage,” said Steve Fund, Gillette global marketing director.

The marketing campaign will also launch “Shave Like a Rock Star” shaving tutorials that will be integrated on Gillette’s website. Check out for the ads coming soon to TV and print. Watching the documentary, Will.I.Am does drop knowledge about marketing stating “as soon as you stop going and seeing what kids are gravitating towards then you loose your connection and prospective.”

Will.I.Am x FLO TV. In this FLO TV Super Bowl ad, a compilation of historical events and shared experiences that has united generations of television viewers play with Will.I.Am’s remixed version of rock band The Whos “My Generation.”

will.i.am x The Data Awards. BEP announced their world tour yesterday but front man will.i.am was busy with the official announce of the first Data Awards which will be held the same week as the Grammys on January 30th and will honor the biggest names in the DJ community. Some of the award categories include BEST DANCE DJ/PRODUCER SOLO, BEST DANCE DJ/PRODUCER GROUP, BEST REMIX & BEST ORIGINAL TRACK. will explains the creation process and how the need came out as the music business and music distribution continues to dwindle.

Dr. Dre x Best Buy. The Jimmy and Dre team are at it again. As mentioned last week, Dre and Jimmy Iovine have teamed up with Best Buy for a dedicated retail space called Club Beats which will sell Beats by Dre gear, DJ equipment and other stuff all within Best Buy stores. To kick off the launch of Club Beats, Dre and Jimmy will be making an appearance at the Best Buy Union Square in New York this Thursday at 4pm followed by fellow Interscope labelmate Will.I.Am.

This will kick off other Club Beats celebrations all around the U.S. with other Interscope artists. I’m waiting for the announcement that Best Buy will now be called Iovine Land. Event schedule as follows:

November 13 – Miami   Local DJs; major artist TBD
November 16 – Minneapolis LMFAO
November 17 – Houston Keri Hilson
November 19 – New York City Dr. Dre, Jimmy Iovine, Will.i.am, David Guetta, Major Lazer and DJ Diplo
November 21 – Las Vegas Robin Thicke
November 23 – Los Angeles Lady Gaga

No will.i.am’s clothing line i.am is NOT new, it’s actually been around since 2005 where it has taken on many forms including a denim line called i.am Antik. But now, the Black Eyed Peas leader is taking his fashion business to a new level by introducing his first entirely new i.am Clothing line. The collection includes tees, windbreakers, caps and jackets and the official site is still in development with distribution currently limited to boutique stores in Los Angeles. Take a look at the entire collection after the jump…

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Will.I.Am has been pushing the Pepsi brand since the beginning of the year starting with the Pepsi Superbowl ad, now Will and Pepsi drop another one this time with a couple of guests. Via: NahRight

Will.I.Am gets his five minutes of fame (actually more like a good 25+ min. of screen time for those who have seen it today) on X-Men Origins: Wolverine and he is already talking about his next movie project. In a recent interview Will talks about his desire to write a movie after he promotes BEP’s new album. When asked what the script would be about, he states:

There are a couple of things that I want to do, but I also have to figure out what I want to do first. There’s an old French sci-fi cartoon that I want to turn into a film. I won’t go into it further because I don’t want anyone stealing my idea.

I’m sure his ideas are pretty cool but I don’t see anyone here in Hollywood really stealing an idea about turning a French sci-fi cartoon into a movie.